Roopam Asthana is the CEO and the Whole Time Director of Liberty General Insurance Ltd.
He is the founding employee of the company and has played a pivotal role in the formation of the joint venture, along with the licensing of the company, from the very beginning. With an experience that spans over 25 years, he has worked as the Chief Executive Officer for the SBI Cards and Payment Services Pvt. Ltd. and GE Capital Business Process Management Services Pvt. Ltd.
He has garnered immense experience in the introduction of transformational financial strategies and high-growth consumer financial services, through well thought out and planned progressions of practices. He has also worked across various banking assignments in India and USA; spanning verticals like Financial Control, Credit Cards, NRI Banking, Strategic Planning, Corporate Banking, as well as Consumer Banking.
With a rich background of experience, he brought to Liberty General Insurance, the aim to build lasting relationships with customers as well as stakeholders, remaining grounded in the values, while at the same time moving forth with innovative strategies and technologies.